Apple are sticklers for details and accurate information, which results in a lengthy list of descriptions, details, and choices that you'll need to have ready in order to submit an app for review and eventually publishing. Here's a walkthrough of everything you need to have ready:
Company name: Specify the company name or developer name to display in the App Store alongside your apps. This company name cannot be changed later.
Name of the app: The name of your app as it will appear on the App Store. This can not be longer than 50 characters.
Primary language: If localized app information isn’t available in an App Store territory, the information from your primary language will be used instead.
SKU: A unique ID for your app that is not visible on the App Store. Use the app identifier.
Privacy Policy URL: A URL that links to your organization's privacy policy (often this looks something like http://developers-website-url.com/privacy). Privacy policies are required for apps that are made for kids or that offer auto-renewable subscriptions (regardless of whether those subscriptions are paid or free). They are also required for apps with account registration, apps that access a user’s existing account, or as otherwise required by law. Privacy policies are recommended for apps that collect user- or device-related data. If you don't yet have a privacy policy, there are plenty of free generators that can help you out.
Primary category Choose one of: https://itunesconnect.apple.com/itc/static/category_definitions
Secondary category (optional) Choose one of: https://itunesconnect.apple.com/itc/static/category_definitions
Price schedule The price determines the App Store price and your proceeds. If your app is free, choose Free. If you sell your app, you must have a Paid Application agreement.
Choose one of these tiers: https://itunesconnect.apple.com/WebObjects/iTunesConnect.woa/ra/ng/app/1227742730/pricingMatrix
Availability Per default your app will be available in all territories, but you may narrow this down country by country.
Volume Purchase Program
Choose one of these options:
Version information: The information below should be available in each language you like to promote your app to
Screenshots must be in either JPG or PNG format, and in RGB color. App preview videos must be in M4V, MP4, or MOV format and can’t exceed 500 MB.
You will need to submit 1 to 5 screenshots taken on a 5.5-inch iPhone screen display, and 1 to 5 screenshots taken on a 12.9-Inch iPad screen display.
Description: A description of your app detailing features and functionality. Maximum 4000 characters.
Keywords One or more keywords that describe your app. Keywords make App Store search results more accurate. Separate keywords with a comma. Maximum 100 characters.
Support URL: A URL with support information for your app. This URL will be visible on the App Store and should link to any knowledgebase/guides/support contact info you provide.
Marketing URL: A URL with marketing information about your app. This URL will be visible on the App Store and may contain press materials, partnership contact details, etc.
App Icon: This icon will be used on the App Store and must be in either JPG or PNG format, with a minimum resolution of at least 72 DPI, and in RGB color. It must not contain layers or rounded corners.
Rating: Select one rating per category
Copyright: The name of the person or entity that owns the exclusive rights to your app, preceded by the year the rights were obtained (for example, "2008 Acme Inc."). Do not provide a URL.
Trade Representative Contact Information: You can provide additional information that will be displayed with your app on the Korean App Store. This information will only appear on the Korean App Store. Choose Yes or No.
Contact information First name Last name Address City State Zip-code Country Phone number E-mail
Sign-In Information: Provide a username and password for a demo account that can be used during the review process to view all features of your app. Apps that use a single sign-in mechanism from other social media apps are included in this requirement. Demo accounts should not expire or contain personal information. If you’d like to include additional account credentials, add them in the Notes field.
Sign-in required Choose yes or no; if yes provide a username and password for Apple's reviewers.
Contact information The person in your organization who should be contacted if the App Review team has any questions or needs additional information.
First name, Last name, Phone number, and Email required.
Notes: Here you may add any additional information about your app that may help during the review process. Include information that may be needed to test your app, such as app-specific settings. Maximum 4000 characters.
